The Social Academy

Whether you’re a business or content creator, The Social Academy is your BFF when it comes to amplifying your brand on social media.

Co-founded by Kayla and Charlie Hobbis, we specialise in teaching you the tricks of the trade, understand what good content looks like, and how to put that into practise.

For brands, you can choose a three-month group or one-to-one coaching programmes, where we will empower, upskill and teach you how to feel confident managing your socials and creating content that converts.

We also offer option for creators who are looking for guidance on their content strategy, want to ramp up their reels game or turn a hobby into a job you’re passionate about.

Meet the Social Academy team

Kayla

Kayla’s spent the past 15 years creating compelling content for brands, both large and small. A specialist in knowing how to capture people’s short attention spans on socials through short form video and how to write compelling content that converts, Kayla can help you understand what good content looks like and how to put that into practise.

After working at some of the Midland’s best PR, social media and digital agencies, she moved in house, firstly leading the Comms and Digital activity for a national blood cancer charity, and most recently managing the PR and social media activity for large much-loved charity, Dogs Trust.

Kayla puts her knowledge and expertise into practise too and is the Content Creator behind @reynoldsresidence on Instagram and TikTok, with over 120,000 followers and many viral videos under her belt.

Charlie

Charlie is the visionary force behind OAC Marketing, with over 11 years of marketing brilliance. From crafting unforgettable moments in the weddings and events industry in her early career, before navigating the international event scene, including marketing the world-famous super yacht show in Dusseldorf, Charlie's journey is a testament to her expertise.

Following two impactful years in a leading Birmingham Social Media agency, she founded OAC Marketing in 2022. Charlie not only leads the dynamic team but also runs The Social Academy Co alongside Kayla, sharing invaluable insights with small businesses and content creators.

She’s a practitioner of her craft, growing her personal brand, @overatcharlies, to over 50,000 followers across Instagram & TikTok.